Joe founded Fixing.World in 2021 with a vision to transform media and technology to achieve its potential to grow human capacity, empathy, and opportunity. A born “Fixer,” he’s proven that it’s possible to build simple sustainable solutions to difficult and important problems. As CEO and Founder, he is responsible for the company’s vision and strategy, products, strategic partnerships, financing, and global operational leadership.

Joe has worked for the past 35 years building successful teams, products, businesses and solution-oriented cultures people respect. His work has been granted 27 patents, for solutions to improve the way we live, work and play. He was honored to have served in the Clinton Whitehouse as a founding member of the Intergovernmental Technology Leadership Consortium, and a benchmarked leader for the Council for Excellence in Government.

As a serial intrapreneur and entrepreneur, Joe has created globally recognized products and teams in executive roles including Oracle (ORCL), nCube acquired by Seachange (SEAC), Founder & CEO at Pixion acquired by Drake International (DSI), CTO at Appsteam acquired by Symantec (SYMC). Founder & CEO of ClairMail acquired by Fiserv (FISV), and CEO of CRMNEXT, Inc.

He is forever one with the sea and has a passion for sports above and below the water, both frozen and liquid, his superpower is an uncanny knack for building and repairing nearly anything.

As CTO and Co-Founder, Ayelet is responsible for Fixing.World’s technology strategy, platforms and products to serve the global community. She leads the engineering and product development teams and oversees the full life cycle of software engineering, from product ideation to fruition.

Ayelet is a serial entrepreneur and has over 25 years of success building companies that provide mission critical solutions for the Fortune 100, Global 100, and others large and small. She co-founded companies in Silicon Valley, as well as previously in Israel, where she built strong engineering teams that deliver great products to customers' delight.

Nicknamed “Wonder Woman” because she overcomes any obstacle with grace, she also enjoys time together with family and friends, hiking, biking, scuba-diving as well as hosting friends and listening to music.

As CFO, Dave is responsible for Fixing.World’s financial strategy and driving the strategic operational needs of the business to support the growth and profitability plans.

Dave joins Fixing.World from his company Burdell Properties where he remains the Managing General Partner, President, and Chief Executive Officer. Burdell is responsible for the general management for its sponsored corporate, vineyard, and real estate investment entities. Dave earned an A.B. degree in Economics from Stanford University. Thereafter, he received an M.B.A. degree, with an emphasis on finance, from the Stanford Graduate School of Business. Dave currently serves as a licensed real estate broker in the state of California and has been a licensed financial principal with the National Association of Securities Dealers, Inc.

While managing Burdell Properties, he served as a Director and President of the Bay Planning Coalition. In previous roles, Dave was a Director and past President of the Marin Property Owners Association, and Director and Vice Chairman of the McClellan Federal Credit Union, as well as a Director of the Marin JCC.

As a Strategic Advisor, Farrell is responsible for growing and identifying Fixing.World’s strategic investments and brand partnerships in the financial sector. She is a passionate results-oriented leader with proven success improving sales, profitability, and sustainability through digital first agile business transformation, innovation, leveraged partnerships, and investments.

Farrell joins Fixing.World from Cardlytics where she was Executive Vice President, Financial Institutions. In that role, she was responsible for evolving and differentiating the Cardlytics program for all participating U.S. financial institutions. Previously, Farrell was Senior Vice President, Enterprise Customer Engagement at Synchrony. In that role, she was responsible for developing and leading Synchrony’s first Customer Experience Design and Insights Team. Prior to joining Synchrony, Farrell was Managing Director at Accenture Interactive leading their Global Loyalty and Rewards Practice.

Farrell currently serves on the advisory board for Klosebuy Inc. Klosebuy is an affordable, community-based platform that connects local businesses with consumers without the burden of additional hardware or integration.

As Corporate Legal Counsel, Thor is responsible for Fixing.World’s agreements with all stakeholders, and corporate filings with governments globally, including partnership transactions, corporate mergers and acquisitions, contracts, business planning, and litigation. Thor is also a respected advisor assisting the company’s strategic planning.

Thor is CEO at EVN Law which he founded and has built into a superior legal business. He has been practicing law for 29 years, and has been awarded significant recognition for his professional, academic, and community work. He is presently a member of the Economic Development Working Group for the Point of the Mountain State Land Authority in Utah.

As you might imagine from his name, Thor enjoys weightlifting, blackbelts in Taekwondo and Haedonggumdo, water and snow skiing and playing basketball. He speaks fluent Mandarin and is an Eagle Scout.

Anthony is the Founding Chairman of Fixing.World Africa, pioneering the Trillion Book Gift initiative across the continent. He explores partnership opportunities to launch this transformative early childhood development solution throughout South Africa and Africa, believing that the first 6 years are more important than the next 60.

After teaching in South Africa, Anthony joined the UK-based MaST International, beginning over 40 years as a business consultant specializing in training in personal and interpersonal skills development, individual and team performance, management and leadership capabilities, and business strategy implementation. He obtained an MBA from Henley Business School and founded Omni Learning in 1999. In 2000, he established a Youth Development Centre for at-risk youth in the Western Cape, which continues to operate successfully today.

Since 2003, Anthony has served as Founding Chairman of the LEAP Science and Maths Schools, an educational non-profit that has grown from a single school in 2004 to 8 schools across 4 provinces by 2025. For the past 15 years, he has been a key contributor to fundraising for this outstanding organization. His central passion remains helping people achieve their full potential—a commitment that led him to co-found Fixing.World Africa in 2023 with Grant Fraser when the opportunity to pioneer this early childhood development solution presented itself.

Anthony has been married to Candace for 46 years. Their son Christopher married Nicola in 2018, and they have two children, Benjamin (4) and Toni-Jean (2). Young Benjamin is already a great fan of the Trillion Book Gift.

Grant brings over 40 years of marketing and communications experience with leading global multinationals. A strategist and builder by nature, he has developed and led corporate marketing strategies, media partnerships, and agency networks across Africa — always with an eye toward inclusion, innovation, and measurable impact.

As an early advocate for affirmative employment in South Africa, Grant has dedicated much of his career to opening doors for young Africans, creating pathways to opportunity. His belief that meaningful progress comes from empowerment and access continues to shape his professional and personal mission.

At Fixing.World, Grant focuses on marketing strategy and partnerships in Africa to scale the reach of the Trillion Book Gift — a mobile platform delivering children's books to caregivers of 0–5-year-olds in their home language, ensuring every child starts school on equal footing, equipped with the cognitive and emotional foundation that comes from regular, joyful reading.

A lifelong communicator and mentor, Grant remains passionate about using media and technology to drive social good — transforming stories, ideas, and opportunities into catalysts for human growth and connection.

Tariro is a development strategist and inclusion advocate whose work bridges policy, practice, and purpose. As Director for Zimbabwe at Fixing World.Inc, she brings a decade of experience in advancing gender equality, social inclusion, and community-led transformation across Africa.

Her leadership is deeply aligned with the organization's mission to expand access to knowledge and opportunity—most notably through the Trillion Book Gift initiative, which offers 55 children's books in 60 languages. Tariro led the Shona and IsiNdebele translations, ensuring Zimbabwean children can engage with stories that reflect their language and identity.

With a sharp analytical lens and a heart for legacy-building, Tariro champions solutions that are locally rooted and globally resonant. Her work is a testament to the power of intentionality, cultural relevance, and the belief that every child deserves a story in their own language.

Sherwin is a seasoned marketer, educator, communicator, and cultural curator serving as the Asia Director for Fixing.World, where he leads the regional promotion of the Trillion Book Gift app. With a career spanning global brand building, sensory storytelling, and strategic partnerships, Sherwin brings a uniquely joyful and impactful approach to advancing early childhood literacy across Asia.

Sherwin is multilingual, fluent in English and Filipino, and conversational in Chinese and Spanish, allowing him to engage meaningfully with partners and communities across linguistic and cultural boundaries. He has long been a bridge between cultures—translating complex ideas into emotionally resonant experiences. At Fixing.World, he champions the Trillion Book Gift app in Asia—a mobile-first digital library offering 55 beautifully illustrated children's books in over 60 languages. He leads outreach to telecom providers, educators, and community organizations, helping scale the app's impact throughout Asia.

Whether curating experiences, judging international competitions, or launching digital platforms, Sherwin's work is driven by a deep belief in the power of storytelling. His role at Fixing.World reflects that passion—bringing books, joy, and opportunity to millions of families, one download at a time.